Copy Kickstarter for HR Consultants:
Write your way to paying clients
You’ve made the leap. You’ve left your corporate role and you’re striking out on your own as an HR consultant.
So, first question: How do you get paying clients?
Answer: Use a LinkedIn profile and company website with a clear message about who you are and what you do.
Ok, second question: How do you write those?
Answer: Invest in Copy Kickstarter for HR Consultants and create marketing copy that gets you paying clients.
How does it help me?
By the end of the course:
- Your new clients will know exactly why you’re the HR consultant for them
- You’ll have a punchy profile (LinkedIn) and copy for a winning website
- You won’t be relying on referrals for work that isn’t quite what you want to do
- Clients you’d love to work with will want to work with you (and pay you for the privilege)
How does it work?
Course dates: 30th January 2023 – 17th March 2023
You’ll receive 6 modules via email, released weekly (excluding Implementation week)
Each module contains a short video (max. 15 minutes) plus a workbook (estimated time for exercise: 45 minutes)
By the end, update your LinkedIn profile and website copy and get new paying clients
What does the course cover?
1 - Having the difficult conversation
Understanding who you are, why you’re unique and who you really want to work with
2 - It's all about you (and your clients)
Moving from CV to services – creating an About summary clients want to read
3 - Making the headlines (in a good way)
Your LinkedIn headline follows you everywhere, so you’ll write one that makes your clients follow you
Group Zoom call with me to answer any questions you have to finish off your profile
4 - Time to talk benefits
Understanding how to show your clients your services go over and above statutory requirements
5 - Home is where the client is
Using great copy to click with your clients and keep them reading when they reach your home page
6 - Contact is important
Making it easy for clients (spoiler alert: it’s not all about the contact page) and re-visit your About summary so it’s website ready
Final wrap up
Group Zoom call to answer any final questions before you put your website copy live
Free Copy Review
(First 5 delegates)
Be one of the first 5 people to sign up to the course and claim your free COPY REVIEW.
A 1:1 Zoom call with me to get feedback on your drafts or get help with your messaging.
Spread The Cost:
Katie Murray is a wife, mum, and copywriter.
A former HR practitioner, she now writes bios, blogs and websites for HR consultants who lack either the time or skills to write their own. And teaches others the skills they need to write for their own HR businesses.
During her 17-year HR career, she worked in-house and freelance in both generalist and specialist roles. She understands HR, so you won’t waste time explaining what you need.
Instead, her focus is on tailoring your message and demonstrating your unique brilliance.
She’s always believed the secret to HR is great communication, so she’s built her reputation on getting your tone of voice right.
Written by her, sounds like you.
When she’s not copywriting, you’ll find Katie running around after a very active toddler. So, if you’re near Warwick and fancy doing some babysitting, she’s always open to offers.